1. Beware the "See more" line.
There's no character limit on Facebook posts, but it will cut off your text with a “See more” line. For longer posts, make sure there is a hook in the first few lines so that it's visible as people scroll quickly through your feed.
2. Fill out your page with as much information as possible.
You know those sections you skipped over when you launched your Facebook page – like your extended description, mission and hours? It's time to fill them with content! Having all of the links and prompts completed helps your SEO (Search Engine Optimization) and makes your page look more professional.
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