1. Your target audience is using social media every day - yes, yours!
If I asked you to describe the typical Social Media user, what would your response be? Likely a tech-savvy teenager or 20-something with an iPhone, a laptop and a tablet by their side at all times. But here's the real breakdown: 65% of all adults, 90% of young adults and 35% of adults 65+ are on social media. Odds are, your constituents, donors and volunteers can be found on the top platforms. (Pew Research Center)
2. Social media is an easy gateway to active support for donors and volunteers.
64% of Americans say they are more inclined to support social and environmental issues in a variety of ways - including volunteering, donating and sharing information - after first ‘liking’ or ‘following’ an organization online. (2014 Cone Communications Digital Activism Study)
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